I am now the proud owner of a rather garish Union Jack teapot. Yes, really.
I had been on a quest, you see, to find objects to make my future room at uni look a little less soulless and a little more occupied. The teapot should match nicely my ship-in-a-bottle, African mask and miniature replica of the Belgian crown jewels already in my possession (I kid you not). But this isn’t really a blog about teapots. It is a blog about flags.
Since acquiring the patriotic pot I’ve done more shopping and have been baffled by the dizzying array of Union Jack related merchandise available; wall prints, stationary, cushions, bed spread, kitchen implements, the full works! I could have a Union jack themed room if I really wanted to.
Why? Well, Union Jacks are just cool. It is a brilliant flag, immediately recognizable even with inverted colours. It also represents our nation perfectly: England riding over the top of Scotland, Ireland lurking in the background and Wales ignored completely. How could you better sum up our United Kingdom than that?
There is a wider trend to consider. There is also a proliferation of red phone boxes, buses or telephone boxes, not to mention Keep Calm and Carry On posters. Supermarkets now stress not only their British goods but their Great British goods. How about that Great British Summer that seemed to permeate every corner of advertising a few months ago? A year or two ago, two electricity companies entered a legal dispute over who had the right to use a green tinted Union Jack as their logos.
Clearly we live in a time when there is a surge in British pride, (or should I say, Great British pride)… but why?
On some level it is a straight forward nostalgia fest. The tweed jackets and patterned jumpers popular in many menswear shops point in the same direction. Perhaps an economic knock sees us all looking backward to the past, to help us to keep calm and carry on.
It might also reflect deeper insecurities. In post imperial Britain we have a lot of history but no clear future or place in the world. People are often prone to talk Britain down, often as one of the worst places to live in Europe, as heavily indebted or as weak and puny next to the United States. Bigging up Britain is a natural response on the grass roots level. We don’t just want Britain, we want Great Britain!
Arguably though there is a wider trend to consider. Americans seem increasingly backward looking, promising a return to “Tea parties” and Jeffersonian America. I’m not really in any position to judge the rest of Europe, except that nationalist parties made significant gains at the last European elections, and the national Front looks to do well in France. Perhaps this has to do with China: as the developing world seems to come ever closer to catching us up and buys up ever more of our real estate and football teams, we are too scared to face a future that is Chinese, or Indian, or Arabic.
That interpretation may be a little gloomy. In fact, when foreign billionaires gain a windfall what do they do? They stay at the Ritz, shop at Harrods and buy a Premier League football team or two. They educate their children at Eton or harrow, then at Oxbridge. It isn’t just westerners who are looking to the British past. History sells. The influence that we had a century ago is such to give us an important place in the world which brings our old colonial subjects back to our shores to pay homage.
In the great dynamic of the clash of east and west and the ebb and flow of great economic tides, what does that make my teapot?
It makes it cool, that’s what.

